LibGuides: 2014 NCCCLA District 4 Meeting: Meeting Information

Where and When

Where: Anne Moss-Biggs Library

Robeson Community College

5160 Fayetteville Rd, Building 4

Lumberton, NC 28360

When: Thursday, July 24th

9:00am - 1:00pm (excluding off-campus lunch)

Questions?: tguthrie@cccc.edu

9:15-9:45am: Arrival and Morning Snacks

9:45-10:00am: Welcome and Introductions; Mr. Alphonzo McRae, Vice President of Institutional Services at RCC

10:00-10:50am: Everything is Marketing & Grassroots Advocacy – Amy Gustavson (Central Carolina CC)

Summary/Goals: As a result of this presentation, attendees will be able to:

1) Apply marketing theories & techniques to Library Marketing

2) Create new Promotional Objects

3) Develop a Grassroots Advocacy Campaign @ your Library

10:50-11:00am: Break

11:00-11:50am: Budgets for Electronic Resources (Group Discussion)

11:50-12:00noon: Break

12:00-12:50pm: Sharing Time (Each college shares what they are doing, new projects/ideas, etc.)

12:50pm: Depart for lunch at the Outback Steakhouse